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BRAND MANAGEMENT

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BACKGROUND

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marketwright marketing advertising and brand development

"Brands become assets by cultivating quality in both product and communications development"

The MarketWright Company was conceived as a Brand Name Development and Business Planning resource dedicated to:

    Developing and maintaining brand names.

    Evaluating and integrating media resources into brand marketing plans.

    Utilizing analytic skills and a collaborative management process to balance the end-user's wants and needs, our client's financial objectives and strengths, product management's urgency, the sales/account executive's experience, the advertising agency's creativity and distribution channel's needs.

    Resolving complex marketing and strategic issues utilizing idea generation, focus groups and quantitative market research..

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Robert C. Platkin -- The MarketWright Company
3307 Kimberly Way -- San Mateo CA 94403
650 372 0102

Copyright MarketWright Company 2008