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Channel, Category and Brand Management Skills We bring a unique skill set to your business. Brand and Channel Management has taken on many new opportunities thanks to the Internet. The chances for poor branding have also exploded thanks to this new technology. The Internet provides an alternative avenue to round out the development of many brand names. We try to focus on broad strategies that both embrace new technologies and address the classic complexities of brand development on a global scale. Even with all the technical opportunities, global issues and communications complexity of the new media we still do use the basics we learned in our consumer packaged goods branding background to integrate the message. -- Integrated Marketing, Channel and Sales Planning, Business Plans, Distribution, Servicing, Budgeting and Forecasting -- New Products Development and Launch -- Advertising, Interactive Media and Publicity -- Market Research and Idea Facilitation, Logos, Promotion, Packaging and Merchandising
Copyright 2008
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