Market Research

We would like to introduce you to your customers and your competition. It may sound silly but most companies have an idea of who and where their customers are, but they don't have the specifics. The same is true of their competition. Often companies are so focused on who they think their customers and competition are that they miss them completely.

Examples:

• The railroads spent so much time and money competing with one another that they didn't notice the new thing called an airplane
• The Swiss watchmakers in the 1960's were so focused on making better mechanical watches that they didn't even patent the quartz watch because "who would use it?"
• Newspapers have been struggling to adjust to the new diversity of media channels now available

Granted - the information you need will likely be somewhat less historic - but it can mean the difference between success and failure for your business. We can help you pre startup, during your growth phase, or when you have gone as far as you think you can go. We will give you the information you need to move to the next level. We have conducted market surveys and gathered secondary source data for analysis. MarketWright is expert at conducting focus group interviews. A typical a starting point for many strategy development programs would be a series of end-user and channel player focus groups.

Copyright 2008