Site Success

Going online is no longer as simple as writing some HTML and seeing what happens. A mis-focused web site can languish online for months because it was not listed properly with the search engines, or worse - not registered at all. We have been active participants in several online media studies as well as conducting our own in house research on over 5000 web sites.

This has resulted in the "Site Success" model. It is a dynamic model of what works and what doesn't in the online world.

Examples:

• Online florists are more likely to be used by International Customers than U.S. Customers
• Online Malls of like businesses typically do not work unless they are not competing.

We can help you analyze your web site or your plans for a web site. We are not competing with your web developer. Most of the issues we address have minimal impact on site graphics and flow but speak to the broader tactics, branding, integration with your traditional channel strategy and how it all fits into your customer's usage patterns. If you do need your web presence crafted from start to finish, we can support that effort with associates we have experience with, our your webmaster and site developer.